Oct 29, 2020
Pandemic Ignites Importance of Retaining and Responding to Apartment Shoppers with Low-touch Digital Leasing
DALLAS - Oct. 29, 2020 - PRLog -- ILoveLeasing CRM was innately response-ready for such an unexpected marketing era as COVID-19 introduced in March 2020. The program is structured in such a way as to quickly allow flexible workflows and integrations were in place with hundreds of online advertisers and popular property management software providers.
When COVID-19 initiated business lockdowns the Spherexx team implemented a method of uploading onsite generated walking video tours in ILoveLeasing subscribers' email and text correspondence and added video and interactive touring options to its website tour scheduling software. Additionally, Spherexx created a system that tracked virtual touring performance, engagement, and closing ratios. While property management personnel were suddenly coping with lockdowns, sanitation, serving residents who were facing employment upheavals, and protecting staff members from exposure, ILoveLeasing provided a digital highway to show and close prospective residents who were moving in the midst of the shuffle. Leasing continued, vacancy was filled.
"We have done in-depth studies over millions of lead interactions that confirm the importance of responding to prospects within a half-hour; after that opportunity drops 25% and falls quickly from there. We equip leasing teams with tools that make it simple to connect, follow-up and close prospects," said Becca Wilson, Spherexx owner and CEO.
ILoveLeasing also provides extensive reporting with drilldowns to granular leasing data along with advertising performance analysis and advertising viability studies that determine the best marketing investments. Community and corporate portfolio reporting are on demand and updated with property management software bi-hourly, reports are always current.
Additional ILoveLeasing Services:
Katheryn Freeberg, CPM,
Vice President Corporate Communications & Advertising
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