Home Value Estimators Are Now More Accessible to Real Estate Brokers and Agents

Easy-to-use real estate automated value model provides lead generation opportunities and fair estimates for homeowners online

SAN DIEGO, United States - December 7, 2017 /MarketersMedia/ —

Data technology company Home Junction has been evolving its automated value model (AVM) to adapt to changes in the market over the last 20 years. Since the 1980s, the market has changed from a heavy reliance on traditional media, such as print and direct mail, to digital media. As more consumers look to the internet for real estate knowledge and information on local brokers or agents, there is a rise in competition on the web. To get the attention of potential clients, brokers are faced with the task of creating integrated marketing strategies and using media like email, social media, and paid ads to generate and nurture leads.

Home Junction announces the release of its AVM plugin, which can now be installed on a realtor’s website as a WordPress plugin or as a standalone portal on any platform. Though Home Junction’s AVM has been in commercial use for at least two decades, it is now available as a more convenient and affordable option for web use. The tool is designed with easy installation and a smooth user and host experience in mind.

To get an estimate on what their home may be worth, users can input their address into the AVM search engine on a broker’s website and instantly receive a report to their email inbox. They will also be able to manipulate different features of the home, such as the number of bedrooms and bathrooms. The resulting home valuation report will give users a price range and ranking on their home, based on data from public records such as tax polls, recent neighborhood sales activity, and MLS data.

Home value estimator tools are driving factors in lead generation strategies for the modern real estate industry. These engines can be customized to ask for the user’s contact information. Typically, home value estimators will ask for the email address of the person who will receive the report, and it can ask for the name and contact phone number associated as well. This data can give the realtor the information they need to market their services to these potential sellers. For the broker, the AVM will be able to send a daily report regarding its searches. This data can then help brokers convert those website leads into clients through a more targeted marketing strategy.

“Individual brokers and smaller real estate firms can utilize this powerful tool without needing a large investment as required by AVMs of the past,” Home Junction Senior Vice President Ed Kim said. “Providing access to these resources allows realtors to compete on a more level playing field against large, mega-firms.”

With Home Junction’s AVM plugin, more accessible data can be the keys to building up a broker’s reputation and creating an active lead generation marketing program. By reporting on potential leads, brokers can personalize their communications and have a better position when looking at their presence in the market. With a plugin that is easy to install, Home Junction is making home valuation more widely accessible for users and brokers.

About Home Junction

Home Junction is a data technology company that works with more than 200 Multiple Listing Services nationally and self-aggregates public records, school info and ratings, demographic data and boundaries. They also compile dozens of relevant real estate data layers and use a collection of boundary and expansive data to build custom websites, data widgets, home values (AVM), and enterprise applications for agents, brokers, and other operators of residential real estate websites interested in improving their real estate search, user experience, and monetization of their existing traffic. They offer direct white label licensing of their boundary and data products so clients can build their own user experiences.

Contact Info:
Name: Ed Kim
Email: ekim@hjimail.com
Organization: Home Junction Inc
Address: 4141 Jutland Drive, Suite 335, San Diego, CA 92117
Phone: (858) 777-9533

Source URL: https://marketersmedia.com/home-value-estimators-are-now-more-accessible-to-real-estate-brokers-and-agents/274950

For more information, please visit https://www.homejunction.com/

Source: MarketersMedia

Release ID: 274950

More News From dailyxtreme.com

Elise Mertens leading next generation of Belgian tennis

Jan 23, 2018

MELBOURNE, Australia — When Elise Mertens was growing up in the medieval city of Leuven, Belgium, Kim Clijsters and Justine Henin were taking Belgian tennis to new heights. She remembers, back to when she was five, seeing Clijsters play for the first time — the year Clijsters made her first French Open final. "I mean, what they achieved was amazing, and of course I looked up to them," Mertens said. Now, she's is following in their sizable footsteps. The 22-year-old Mertens upset No. 4-seeded Elina Svitolina 6-4, 6-0 on Tuesday to reach the semifinals of the Australian Open, the first...

Injured Nadal out of Australian Open; Cilic into semifinals

Jan 23, 2018

MELBOURNE, Australia — One point after his medical timeout in the fourth set, Rafael Nadal went to the rear of the court to squat and do a knee-raise, trying to stretch out his injured right leg. Three games later — one point after his subsequent visit from the trainer — Nadal had to delay Marin Cilic's serve while trying to walk out the pain at the start of the fifth set. After limping and wincing through two more games, and after failing to fend off a sixth break point, the 16-time major champion was out of the Australian Open. The...

Australian Open: A look ahead to Wednesday and Tuesday recap

Jan 23, 2018

MELBOURNE, Australia — A glance at the Australian Open: LOOKAHEAD TO WEDNESDAY Nobody saw this coming: Two weeks ago, South Korean Hyeon Chung played Tennys Sandgren in a first-round match at Auckland, New Zealand, with Chung a three-set winner. Now they're meeting the quarterfinals at Melbourne Park after Chung upset six-time champion Novak Djokovic in the fourth round and Sandgren beat 2014 Australian winner Stan Wawrinka and fifth-seeded Dominic Thiem en route to the final eight. "I think a big deal was playing Chung in Auckland ... I feel like we had a tight contest. I feel like I had...

The Latest: Wozniacki advances to Australian Open semifinal

Jan 23, 2018

MELBOURNE, Australia — The Latest on Tuesday at the Australian Open (all times local): 1:35 a.m. Caroline Wozniacki has advanced to the semifinals at Melbourne Park with a 6-0, 6-7 (3), 6-2 win over Carla Suarez Navarro in an early Wednesday morning finish at Rod Laver Arena. The second-seeded Wozniacki won the first seven games of the match but trailed 4-2 in the second set before staging a comeback. Suarez Navarro had to save one match point in the 10th game before Wozniacki was outclassed in the tiebreaker. Wozniacki had an early break in the deciding set to take a...

Tennys Sandgren defends tweets again at Australian Open

Jan 23, 2018

MELBOURNE, Australia — Australian Open quarterfinalist Tennys Sandgren said in an interview on Tuesday that he deleted several years of tweets to "move forward" and create a "version of a cleaner start" after he was questioned about his connections with right-wing activists on social media. Sandgren's social media activity has been closely examined during his surprising run to the final eight at Melbourne Park, with media asking him following his fourth-round win over Dominic Thiem on Monday about his links to controversial political figures and conspiracy theories. During his post-match news conference on Monday, Sandgren denied supporting the far right...